STAND FOR REGENERATION
THROUGH REGENERATIVE ORGANIC AGRICULTURE WE CAN REGENERATE THE EARTH AND BE REGENERATED IN RETURN.
Join us in promoting soil and skin health through regenerative organic agriculture. In 2022, alongside the Rodale Institute, we established Europe’s first Regenerative Organic Center (EROC) in our Village in Parma, Italy. Here, we cultivate our activist ingredients using regenerative organic practices that enrich biodiversity, improve air quality, and capture CO2 in the soil.
NEW HAIR & BODY BUTTER
This month, discover our new 2025 STAND FOR REGENERATIONLimited-Edition Hair & Body Butter, featuring Calendula extract – our first Regenerative Organic Certified® ingredient, known for its nurturing properties.
This multi-use formula can be applied on skin as well as on dry hair before shampooing for a nurturing effect.
FIND OUR "ACTIVIST INGREDIENTS"
NATURAL FILLER EFFECT
Powerful anti-age formulas, enriched with the botanical extract of Achillea Millefolium from regenerative organic agriculture, clinically proven reduce wrinkle depth up to 25%* and correct loss of tone.
SKIN ADAPTIVE HYDRATION
Clinically proven to boost 10 times the skin's ability to retain water in all climates thanks to the power of Prickly Pear Extractfrom regenerative organic agriculture and Hyaluronic Acid.*
WHY REGENERATIVE ORGANIC AGRICULTURE?
This sustainable farming practice protects biodiversity and promotes the reduction of CO2 emissions.
This method of growing food, fibers, and ingredients approaches farming as a holistic system, minimizes soil disturbance, does not use synthetic pesticides and herbicides, and incorporates high standards for soil health, animal welfare, and farmworker fairness.
OUR SUSTAINABLE ACTION
Through E.R.O.C., the first European Regenerative Organic Center funded in partnership with Rodale Institute, we contribute to biodiversity protection and CO2 sequestration in the soil, through sustainable agricultural practices.